This is the Leadership Journey series on the Choosing Leadership Podcast.

I believe we all have a lot to learn from each other's stories - of where we started, where we are now, and our successes and struggles on the way. With this series of interviews, my attempt is to give leaders an opportunity to share their stories and for all of us to learn from their generous sharing. If you know a leader whom you would like to see celebrated on the show, please send me a message on LinkedIn with their name.

 In this episode of Choosing Leadership, Miguel Alves Ribeiro — founder and CEO of Sheer Me — opens up about the real work behind scaling a vision-driven company without losing your sanity. From selling his first startup to TripAdvisor to now transforming the wellness industry, Miguel shares what it takes to turn bold ideas into sustainable growth. He talks about the tension between speed and stability, and why slowing down is often the smartest move for any ambitious leader. Expect honest insights on balancing innovation with wellbeing, and how to keep your team aligned while expanding across borders. If you’re a leader navigating growth, this conversation will remind you that persistence, presence, and purpose are your ultimate scaling tools.

You can find Miguel Alves Ribeiro at the links below

• https://www.linkedin.com/in/miguelalvesribeiro/
• https://sheerme.com/

In the interview, Miguel shares

• “Sometimes, to speed up, you have to slow down — that’s how I make better decisions and avoid burning out.”
• “Scaling a business isn’t just about growth; it’s about aligning ambition with sustainability.”
• “Technology isn’t just about management tools — it’s about empowering people and industries to grow.”
• “Every entrepreneur needs to adapt their mindset. What worked for investors ten years ago won’t work today.”
• “Persistence is my superpower. There’s always a solution if you’re willing to keep searching for it.”
• “Sheer Me is more than an app — it’s about transforming how people access and experience wellbeing.”
• “Digitizing an industry isn’t about replacing the human element; it’s about amplifying it.”
• “Leadership is a balancing act between relentless ambition and intentional rest.”
• “Scaling across countries isn’t just an operational challenge — it’s a test of culture, mindset, and vision.”
• “In leadership and entrepreneurship, the real growth happens when you stop managing and start transforming.”